Makeup Revolution—a Revolution Beauty brand—is expanding into Walgreens.
 
Growing the brand’s accessibility and availability within the U.S., this expansion marks the third major retailer to carry Makeup Revolution’s growing cosmetic assortment within the past two years.
 
With product offerings that have gone viral on social platforms such as TikTok and Instagram, Revolution Beauty boasts a cosmetics and skincare portfolio inclusive of innovative, 100% cruelty-free products within their five brands: Makeup Revolution, I Heart Revolution, Revolution PRO, Revolution Skincare, and XX Revolution.
 
Expanding into over 2,800 Walgreens locations throughout the U.S. and featured on an exclusive endcap designed and curated specifically for Walgreens, Revolution Beauty’s product assortment will include over 30 different Makeup Revolution cosmetic products considered to be their best-selling items that incorporate professional quality and highly pigmented formulas, including Reloaded Eyeshadow Palette, Loose Baking Powder and more.
 
Revolution Beauty founder, Adam Minto, commented, “Expanding the Revolution Beauty portfolio of brands within the U.S. market has been a goal since day one.”
 
“We are excited to cultivate a new relationship with Walgreens with Makeup Revolution and are looking forward to growing our cosmetic offerings over the next couple of months within stores,” Minto added.
 
“By welcoming Makeup Revolution into our stores, we’re ensuring that customers impacted by rising household costs don’t need to trade off the quality of their beauty regimen,” said Walgreens group vice president of beauty and personal care, Lauren Brindley. “With an affordable price point, we’re excited to introduce a new brand to our customers that want relevant products that fit within their budget.”
 
Makeup Revolution is now available at select Walgreens locations and online nationwide. The brands are looking forward to future exclusive product collaborations which will be announced in the summer.